Thursday, 28 June 2007


I am writing about an advert for M&S. The main picture is of a beautiful model called Twiggy. She has been chosen because she is feminine, classy, stylish, sophisticated but relaxed. She looks like a 20-60 year old would like to look like. The background is lots of wild plants and fresh flowers. This makes her look young and fresh, this will be attractive to the people who shop at M&S. The font is bold and clean and fresh for the young and old audience at home. This is persuasive because people are always wanting to look younger and more sophisticated.Other persuasive features are the style cut and good choice in the elegant clothes for an affordable price.This advert is a bit stereotypical because M&S sells clothes for men and women so why are they only creating this advert for women. The picture looks a little like this but the background is a forest sort of look. The model is the same one as on the one I have been evaluating.

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